Our mission is to create an inclusive and vibrant space where romance readers and authors can connect, discover, and celebrate the genre without stigma. We are dedicated to showcasing a diverse range of romance books, with special focus on indie and BIPOC authors who are often overlooked in traditional bookstores. Through curated selections, exclusive and community-driven events, we aim to foster a passionate and supportive environment where every love story has a place on our shelves. 

Our vision for The Romance Shelf is to become the leading destination for romance book lovers, offering an expansive and diverse collection of romance books while creating a vibrant community where indie, bipoc, and lesser-known authors thrive. We aim to establish a loyal customer base both locally and online, growing our presence and fostering deep connections between readers and authors over the next 3-5 years, eventually opening a physical storefront in the bay area.

We curate an ever-growing selection of romance books, with a special focus on indie, self-published, and BIPOC authors. By creating a physical and online presence, we provide readers with a unique shopping experience through events, pre-order campaigns, and a commitment to fostering connections between authors and their readers. Our branding and customer service create a welcoming and inclusive atmosphere, ensuring that everyone who walks through our doors feels like they belong.